Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season.

While the tool doesn't give us access to every detail about what is going on behind the scenes, it certainly shares a great deal of information on how to help Google crawl and index our pages better.

In addition, the performance reports show you what queries your website displays, your average search positions for those queries, and how many people clicked through to the website from Google Search. 

Google hasn’t explicitly addressed whether or not Search Console is a ranking factor, so we will take a look at a few features that may seem, at first glance, to be a factor.

Your marketing efforts must be directed at prospects instead of guessing who might like a product or service.

Understanding their pain points, behavior, and motivations for buying means you can produce content that draws these people into your purchase funnel.

Below are three essential practices to help you connect with your target audience and segment your target audience strategies.

Understand before you communicate.

The more you know about your target audience, the better your chance of meeting your objectives.

Think before you engage and utilize key lead magnets, do not over-target, over-communicate, or over-optimize.

Personalize when you communicate with personas but find that balance between engaging and personal privacy.

News sites traditionally rank for thousands if not millions of keywords – there is no point doing keyword research for news using traditional methods when topics haven't been searched before.

Instead – focus on the 5 W.s and teach journalists how to use these in headlines and on-page to maximize the S.E.O. for news websites in the top stories carousel.

The beauty about this workflow is that, not only will this serve the purpose of the audience for the daily news agenda as well as subscriber intent - but it is evergreen and can be updated as well as re-linked to when another hurricane or similar heavy weather topic enters the news agenda.

Now, apply this logic to seasonal events, such as Christmas, Easter, and Summer – there are topics that will be published every year. The key is timing and providing evergreen keyword topics when the subject is happening in the news agenda.

Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk mock-apologizes for firing "these geniuses"

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored.

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns.