Habit Weekly Best behavioral design content of the week By Samuel Salzer
There seems to only be one thing on most peoples minds right now, and for good reason. Still, I don't want to make this newsletter all about COVID-19 and so it's packed with plenty of great content (not relating to the outbreak), including a likely contender for book of the year + much more. Enjoy!
Highlights this week
📣 New Book of the Month
👣 Five Steps to Select the Right Behavior to Target
😷Dedicated column on all things COVID-19
🏢 Now opportunities listed on the job board
📚 BOOK OF THE MONTH
Engaged - Designing for Behavior Change"Behavior change design creates entrancing—and effective—products and experiences. Whether you’ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work."
I loved everything about this newly published book. Amy Bucher is a wonderful representative of the field and she proves it here again as she manages to blend valuable insights for any behavior change practitioner in a practical and insightful way. There are not a lot of books in our field that ticks all the boxes, but this certainly is one. What are you waiting for? Get your copy and let's make Engaged a best-seller - it certainly deserves to be!
📝 BEST ARTICLES OF THE WEEK
Five Steps to Select the Right Behavior to Target
This article provides five steps for identifying ideal target behaviour(s) based on the BehaviourWorks Method. This is a very similar process to what I use and something that anyone in behavioral design should consider making a part of their process for crafting effective interventions. I strongly recommend you follow Peter Slattery for more great content like this. He's a good friend and someone I greatly respect in this field. BehaviourWorks | Read time: 6 min| #Method #Process #BehavioralDesign
Context Matters for Nudgers, Too: A Lesson from One of the Most Diverse Countries on Earth
This article has done the rounds this week and it offers a great perspective on recent projects of behavioral insights applied in India. However, while the article argues that context was the culprit here, I would say that perhaps a lack of proper behavioral diagnosis and user research might be equally to blame. Behavioral Scientist | Read time: 8 min| #Culture #Nudging #Context
🎧 BEST MEDIA OF THE WEEK
PODCAST: The Money Saving Wonder of a Control Condition
Talking about CBO's. Charlotte Blank is one of the world’s first Chief behavioral officers and as CBO of Maritz, Charlotte leads their practice of behavioral science and innovation. Listen in as she talks about how she forges the connection between academic theory and applied business practice through experimentation. Its Just A Bunch of BS | Listen time: 54 min| #Organization #BehavioralScience #Experiments
PODCAST: Habit Weekly: A Discussion With Creator Samuel Salzer
This was such a fun conversation and credit to Melina Palmer for being an amazing host. I hope you enjoy our conversation and make sure you follow her wonderful podcast The Brainy Business. I don't normally ask for this, but if you would like to help support this newsletter then I'd greatly appreciate if you help share this episode. Thanks! The Brainy Business| Listen time: 45min | #BehavioralDesign #BadHabits #Friction
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This weekly newsletter is curated by Samuel Salzer, freelancing behavioral strategist, keynote speaker and author, helping organizations build user-centered and habit-forming products and services by applying the latest in behavioral design insights.