Our next #LookInside feature shares the story of a family business committed to community and business growth. Culture, charity and all things local are common themes we hear, learn and appreciate. In fact, it was this local business who started the annual day we all know and love; Yukoner Appreciation Day!
It’s true Coast Mountain Sports Yukon is in fact a local business, a small business. What started as small vision, ultimately grew to the store we all love and adore today. Mistaken often as a “big box store”, this business is hardly that.
“Believe it or not, Coast Mountain Sports had its roots in 1944 when Craig’s Dad opened the first Hougen’s store with the slogan “Where your dollar has more cents.” Craig’s father grew the 250 sq ft shop to a large store with many different departments.” Owner MJ Warshawsk shares.
We learned there was a vision, a strategic one in fact. Craig Hougen and his brother Kelly got involved with the business and bought the sporting goods department in the 80’s. Craig ultimately took full ownership and expanded this Yukon business in Vancouver. Seeing the need for Southern pricing in the North, Craig bought the Coast Mountain Sports stores and opened one here in the 90’s. “At the same time, our other stores were growing”, shares MJ. “The running shoe, fitness and team business then became Sports Experts, and the hunting and fishing business became Hougen’s Sports Lodge.” Click here to read more.
"Buy Local - Look Inside is a campaign supported by the Whitehorse Chamber of Commerce and dedicated to supporting local business in our community. We post two business profiles each month by interviewing local entrepreneurs and businesses who are Whitehorse Chamber members and have requested to be featured. These profiles are created and written by a local contractor.
We encourage all businesses to e-mail: Avery Brohman at firstname.lastname@example.org or message the Look Inside Facebook page to be featured. Thanks, and we look forward to profiling your business!"