UCR has become America’s fastest rising university, and its new visual identity has been crafted to build on this momentum. A rising ray of light design element and parallelogram pattern reflect this unique brand messaging and help define this identity. These design elements may be used as accents, textures, overlays, or backgrounds in communication pieces.
Elements and patterns feature prominently in University Communications-developed brand template assets, through which the use of these institutional designs is encouraged. If you plan to use one of these design elements in a custom piece, reach out to our office for creative guidance in reflecting UCR’s new visual identity in a way that conveys the brand messaging unique to your intended audience.
In these socially distant times, email communication is an even more helpful tool in connecting with your intended audience — if practiced mindfully. To encourage more consistent brand recognition and the use of organized, thoughtfully presented emails, University Communications has updated a number of institutionally branded Mailchimp templates for campus use.
Newly branded templates are available through UCR’s main Mailchimp account. To obtain access, contact Director of Constituent Management and Technologies Lily Barger. Consult the UCR Brand Book as a valuable resource in crafting tailored audience-based messaging.
NEED TO VISUALLY UPDATE YOUR COMMUNICATION PIECES?
University Communications offers free consultation and creative services for select high-visibility projects that target external audiences. Submit a design or video project request for help with your unit-specific brand implementation.
UCR MARKETING AND COMMUNICATIONS CONFERENCE POSTPONED
Please note that the marketing and communications conference originally planned for Sept. 21-22 will be postponed. New conference dates will be announced at a later time.
Fresh elements of UCR’s new brand visual identity pair with stories of its resilient students, faculty, and alumni in the summer issue of UCR Magazine. Visit magazine.ucr.edu to browse a curated article selection featured in the newly updated print issue.