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FEBRUARY 2020  |  ISSUE 4
TAKE 10!

Take 10! Alumni Roll Call promotion and message platform

Beginning Feb. 1, UCR launched its first-ever census of our degreed and nondegreed alumni population. Our goal is to update demographic and contact information, and to seek alumni feedback on a new slate of activities, programs, and career resources. Thanks to the efforts of campus partners like you, we’ve received over 5,000 alumni survey responses over the past two weeks. But we still need everyone’s support to keep the promotions going strong.

Here are a few ways you can help:
  • Are you a UCR alumnus, or have you completed a certificate course through University Extension? Take 10 minutes to complete the survey, and you could win one of 10 amazing VIP experiences. 
  • Help us amplify this UCR Life story on your channels and e-communications. A new UCR Magazine feature on the project will also be available to share as of Feb. 15.
  • Use our messaging platform and digital toolkit for more promotional resources such as digital ads and social assets. 
  • Contact University Communications for a supply of print flyers for distribution at alumni-facing events happening before Feb. 29. 

 

Brand visual identity decision

Thank you to the hundreds of participants in the meetings and focus groups designed to update and gather feedback on the new UCR brand visual identity. The chancellor has approved the final design direction, and work will begin immediately on implementation of the revised identity. The approved direction will be presented at upcoming meetings for campus communicators and marketers and will be released publicly in the spring.
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Save the date

The first UC Riverside Marketing and Communications Conference is confirmed. The conference will take place Sept. 21-22 at the HUB.
Mark your calendars!

Take 10! sample social post


Here’s a sample social post to help promote the Alumni Roll Call. Swap out the experiences below with any of the others found on the roll call site. Experience images are available through the digital toolkit.
VIP Experiences
Private tour of the Rock & Roll Hall of Fame
$500 Las Vegas hotel voucher
$500 Palm Springs hotel voucher
L.A. Lakers or Clippers tickets
Just some of the prizes #UCRRollCall participants are eligible for after completing our 10-minute survey.
alumni.ucr.edu/roll-call
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University of California, Riverside
University Communications
Hinderaker Hall, Suite 1156
Phone: (951) 827-6397
universitycomm@ucr.edu
Copyright © 2020 University of California, Riverside, All rights reserved.


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