UCR OnBrand
WINTER 2021  |  ISSUE 8
LIVING THE PROMISE: THE CAMPAIGN FOR UC RIVERSIDE
Join the campus community, donors, and alumni around the globe in celebrating Living the Promise, UCR’s ambitious, record-setting $300 million campaign to support UCR students, faculty, research, programs, and infrastructure. The lineup includes thought-provoking speakers, inspirational stories, and a citrus mixology session, so don’t miss your chance to see, taste, and experience the very best of UCR. 

We’re counting on you to help us make the most of this milestone moment in UCR history.
Download the Toolbox
Download promotional tools from the campaign celebration digital toolkit, filled with goodies such as Zoom backgrounds, email and social media graphics, a Living the Promise donors story bank, and more.
Ordering Branded Swag?. Consider this first
UCR-branded swag is a great way to promote Highlander pride. There are a few options and considerations when it comes to showcasing logos on swag. Will embossed, engraved, embroidered, silk-screen, or another application method be used? What is the background color the application method will apply to?
Correct use of the UCR logo and monogram combined with the right application method — will ensure your new swag is on point. Share the brand visual identity style guidelines with the vendor early in the process, and consider reaching out to your school or college’s marketing communication manager before placing an order. You can also contact our office for guidance. 
Adobe MAX creativity conference sessions on demand
ADOBE MAX CONFERENCE LOGO
In October 2020, Adobe offered entry to its coveted annual MAX creativity conference free and entirely virtual. Conference session topics ranged from harnessing the power of creativity in enacting social change to helpful tips from creative powerhouses on how to more-efficiently use design tools in producing meaningful pieces. 

Here’s a sampling of the 350+ sessions offered:
Quick tips for creating the most engaging social media videos
Mobile shooting 101: Shooting awesome videos with your phone
Mobile moment #1: Photography on the go with Russell Brown
Photoshop for beginners and users who need a refresher – part 1

Explore more sessions on demand at adobe.com/max.
DESIGN SPOTLIGHT: A celebration storytelling site to remember: celebrate.ucr.edu
Website celebrate.ucr.edu
A University Advancement-wide collaboration — with University Communications Creative Design Services at the helm — produced this informative, resourceful, and visually stunning site. 

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UC Riverside
University Communications
Hinderaker Hall, Suite 1156
Phone: (951) 827-6397
universitycomm@ucr.edu
Copyright © 2021 University of California, Riverside, All rights reserved.


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