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NOVEMBER 2019  |  ISSUE 2
Beyond Brilliant

UCR is beyond brilliant

UCR’s new Beyond Brilliant campaign shines a bright light on our impressive rankings, inspiring students, and extraordinary alumni. A key component of this multimedia storytelling initiative involves UCR’s role as lead sponsor of the 2019 Riverside Festival of Lights (Nov. 29 to Dec. 31). Greeted by a massive UCR-themed snow globe display, which features a 14-foot-high replica of the university’s iconic bell tower, thousands of festival visitors from Southern California and beyond will have the opportunity to discover more about what makes our campus unique. Be sure to stop by and join the fun.

Boost your messaging with power claims

Updated on a regular basis, UCR power claims communicate our university’s impact, quality, and effectiveness. Use these claims on their own or in combination with other messaging to strengthen the effectiveness of your marketing, fundraising, and recruitment collateral. 

  • UC Riverside is the nation’s leader for social mobility. –U.S. News 2020
  • UC Riverside is the country’s most transformative public university. –Money Magazine 2020
  • UC Riverside ranks as a Top 10 public university and No. 12 among all U.S. universities. –Money Magazine 2020
  • As a member of the world’s most prestigious public university system, UC Riverside ranks among the top 1% of universities worldwide. – Center for World University Rankings 2019-20
FIND MORE CLAIMS

Creating your own video: tips, tricks, and tutorials

Video Camera

If you're venturing into video production to create an original piece for your campus team, we've put together a few tips, tricks, and tutorials to help you along the way. Learn more about framing, lighting, sound, editing, music, and much more on our brand site. A number of video tutorials are also available for your support. 
BEST PRACTICES, TIPS, AND RESOURCES
You've Got Mail

When it comes to email, less is often more. Much more!

High-quality email communications can be a powerful tool when strategically deployed, but it's easy to lose subscribers and supporters when emails are sent too frequently. To stand out in this crowded digital landscape, savvy marketers know it’s important to consider the timing, frequency, and quality of all digital communications. Remember that your department, school, or college may not be the only one emailing your target audience on any given day. So work with the UCR Constituent Management and Technologies team to identify the best send dates for your communications.  

Also check out the following University Communications presentation to explore best practices in email marketing.

Drupal

Drupal bits

Your unit’s website is an important tool in promoting UCR’s brand identity. Browse a growing selection of Drupal “how to” tips and tricks established by Information Technology Solutions.

University Communications has also developed a web style guide that contains the basic elements of our web brand.
DOWNLOAD THE WEBSITE STYLE GUIDE

In case you missed it

PLAY LORD OF THE FLIES VIDEO
Check out this scenic video produced by the University Communications video team as they followed a team of UCR entomologists on a mission to save California’s wine, nuts, and avocados from an insect on the move. 
Design Spotlight
Graduate Programs Brochure
GRADUATE DIVISION BROCHURE 2019
STAY CONNECTED
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University of California, Riverside
University Communications
Hinderaker Hall, Suite 1156
Phone: (951) 827-6397
universitycomm@ucr.edu
Copyright © 2019 University of California, Riverside, All rights reserved.


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