JUNE 2020  |  ISSUE 5
On The Rise: A Fresh New Look for UCR
Following a yearlong creative development process involving students, faculty, staff, and campus supporters, the new UCR logo and brand identity have officially launched!
New UCR Logo

UCR's new visual identity embodies the resilience, entrepreneurial spirit, and extraordinary momentum of America's fastest-rising university. These new marks retain core elements that have defined UCR for decades — including our primary blue and gold colors, and the Fiat Lux-inspired sunburst. Other distinctive components, including the Highlander nickname, the university seal, and our beloved mascot, Scotty, remain unchanged.

A comprehensive visual identity style guide, as well as tools, assets, and templates are available for immediate use by campus communicators. New stationery, business cards, and temporary signage templates will be available starting July 2020.

Learn more about the new identity
NEW BRAND RESOURCES
Website brand.ucr.edu
Institutionally branded templates and other resources are an integral support tool in producing communication pieces that align with the university’s visual identity. You may be looking to create a simple flyer, presentation, invitation, or other material. University Communications has updated all of its previous UCR-branded resources and added a few extras for your use. Here’s just a short list of what’s available to you for download on the brand site:
  • A new UCR Power Claims brochure
  • Zoom backgrounds
  • Marketing collateral templates
  • PowerPoint presentation templates
  • Desktop wallpapers
  • Video assets
See all of the updated templates and resources available on the brand site.

We’ve also updated and added new Canva templates for your use. 
Reach out to our office to access Canva templates
HOW DO I?
To request college, school, and center logos, please contact the appropriate marketing communication manager. All other campus departments and organizations may request logo files, or contact University Communications at universitycomm@ucr.edu or (951) 827-9101. Here are a few resource links for more information on how to:
DESIGN SPOTLIGHT
America's fastest Rising University
Learn why UC Riverside is America’s fastest-rising university, as it sees dramatic increases in rankings, reputation, research, and student success. The campus is also going through a construction boom, adding space for classrooms, research labs, housing, dining, parking, and events.

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UC Riverside
University Communications
Hinderaker Hall, Suite 1156
Phone: (951) 827-6397
universitycomm@ucr.edu
Copyright © 2020 University of California, Riverside, All rights reserved.


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