Launching UCR's new visual brand — tips, tools, templates, and more

JUNE 2020 | ISSUE 5

Following a yearlong creative development process involving students, faculty, staff, and campus supporters, the new UCR logo and brand identity have officially launched!

UCR's new visual identity embodies the resilience, entrepreneurial spirit, and extraordinary momentum of America's fastest-rising university. These new marks retain core elements that have defined UCR for decades — including our primary blue and gold colors, and the Fiat Lux-inspired sunburst. Other distinctive components, including the Highlander nickname, the university seal, and our beloved mascot, Scotty, remain unchanged.

A comprehensive visual identity style guide, as well as tools, assets, and templates are available for immediate use by campus communicators. New stationery, business cards, and temporary signage templates will be available starting July 2020.

Learn more about the new identity

Institutionally branded templates and other resources are an integral support tool in producing communication pieces that align with the university’s visual identity. You may be looking to create a simple flyer, presentation, invitation, or other material. University Communications has updated all of its previous UCR-branded resources and added a few extras for your use. Here’s just a short list of what’s available to you for download on the brand site:

A new UCR Power Claims brochure
Zoom backgrounds
Marketing collateral templates
PowerPoint presentation templates
Desktop wallpapers
Video assets

See all of the updated templates and resources available on the brand site.

We’ve also updated and added new Canva templates for your use.
Reach out to our office to access Canva templates.

To request college, school, and center logos, please contact the appropriate marketing communication manager. All other campus departments and organizations may request logo files, or contact University Communications at universitycomm@ucr.edu or (951) 827-9101. Here are a few resource links for more information on how to:

Request college, school, and center logos
Request administrative unit/department logos
Download tools, templates, social media assets, and more
Download the Brand Visual Identity Manual (PDF)
Update your email signature
Access video and photography resources
Request campus stationery (beginning July 1)
Access updated email newsletter templates (via your UCR Mailchimp account)

Learn why UC Riverside is America’s fastest-rising university, as it sees dramatic increases in rankings, reputation, research, and student success. The campus is also going through a construction boom, adding space for classrooms, research labs, housing, dining, parking, and events.

STAY CONNECTED

University Communications
Hinderaker Hall, Suite 1156
Phone: (951) 827-6397
universitycomm@ucr.edu