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Systemic problems require systemic solutions

In the past months, we have seen a plethora of responses to the current rise of the Black Lives Matter movement. There have been pledges. There have been promises. There have been social posts. There has been data shared, people hired and people promoted.

These reactions, while welcome, don't even begin to address the systems in place that keep so many people under the heel of injustice. Systematic oppression/racism cannot and will not be torn down with pledges, promises, and posts.

Lexie PérezJulian ColeStephanie Vitacca and Davis Ballard have put together a list of brand responses HERE. Review the deck. See what companies are saying. How does your company compare? What actions are they taking?

As companies decide to take on the fight for justice and equality, it’s important to ask what systems they are addressing. Feel free to inquire, especially if you are in a position of leadership. In the fight against racism and injustice, what you do is more important than what you say.  

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Michael Gauvin

Art Director, Graphic & UX/UI Designer
Design Envol De Vivre
Montreal, QC

"My work is original and unique and I am always growing as a designer and a person."

Brandon Jones

Creative Technologist

"I'm an adtech veteran and full stack developer. I've done some cool stuff in web and digital advertising. I still keep doing what I do for the stories we tell, and for the people we reach. "

Ranjana Naik

Fred & Farid NY
New York City

"I'm lucky to have a job that I love to do. Nothing gives me more satisfaction than the Aha! moment of finding a string of words that perfectly captures a brand's tone of voice in a creative, compelling way.

It's a tie between being a pattern-finding and insightful creative and being the only copywriter at my agency for the past 10ish months. :)"
We have some things cooking in the kitchen.
New branding!  
Thanks to our friends at ThoughtMatter, we have a whole new strategy and design branding on the way.  We'll be shutting down the website to make major updates over the next few months. Stay tuned...
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