"Do you remember the first time you experienced your significant other – your sweet, thoughtful, loving darling – get frustrated with the waitress or relentlessly pick at a hangnail or drive way too fast or, even worse, drive way too slow?
It’s disappointing to learn that your “perfect” person isn’t actually perfect. When you see that person in the context of everyday life you begin to realize that maybe your ideal doesn’t exist.
That’s “idealize, then contextualize” in action. It’s an important mental model when you’re trying to find a spouse. It’s also an important mental model when making business decisions..."