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KIAA Newsletter

June 2022

Welcome to a special edition of the KIAA newsletter celebrating the launch of the commercial kangaroo industry's first international social media campaign. In this issue we take a closer look at what the the campaign covers, including key messages and target audience, and we share the videos for you to view. We also take a look at Catherine Money's article on how ecologists want the Australian kangaroo industry to be expanded because it is a production system more attuned to Australia’s fragile arid rangelands than European based agriculture. We hope you enjoy the videos, set in beautiful regional South Australia!
New Campaign Celebrates Premium Australian Leather and Produce

This month the commercial kangaroo industry is celebrating the launch of its first international social media campaign showcasing premium kangaroo meat and high-performance leather, and reinforcing the sustainability and welfare credentials of the industry.  
 
In the US, the KIAA is calling for designers of fashion, footwear, and apparel, together with industry which values high performance leather such as premium soccer boots and heavy-duty sports, to embrace kangaroo leather.
 
Kangaroo Industry Association President Ray Borda said all KIAA kangaroo leather is a by-product of the meat industry which would otherwise end up in landfill.

Our priority is to use ethical and sustainable practices to turn a by-product into a valuable, premium product. This is a responsible approach in a circular economy – we’re all being encouraged to make better choices and move away from fast, disposable consumer goods."
 
In the EU, the KIAA is looking for all chefs, epicureans, food artisans, and the health industry, to embrace one of the tastiest, healthiest and most sustainable red meats in the world.
 

Mr Borda said it’s estimated that kangaroo meat has one-third the carbon footprint of beef, making it a sustainable choice.


“It is a uniquely Australian produce that has an excellent flavour, similar to lean beef, but wonderfully rich. And as a result of wild grazing, it’s free from antibiotics, added growth hormones and added chemicals."

The suite of 15 and 30 second video’s have captions with versions in English, German, Italian, and French. The videos end with the KIAA logo and a link to the KIAA website meat or leather product pages, both of which have recently been refreshed with a new design, images and messaging.
 
For more information about how kangaroo leather is made, visit
www.kangarooindustry.com/performanceleather.
 
To discover Australia’s best kangaroo recipes, visit www.kangarooindustry.com/premiummeat.

 
Good for you, Good for the Environment 
Premium kangaroo produce is showcased in a bush setting with friends sharing a meal and enjoying fresh, unique flavours that push creative boundaries and provide a distinctive experience. The fact is today, people want healthy options without sacrificing the flavour of the food they love. Using a naturally lean option that is high in iron, protein, and sustainably sourced, is good for you and good for the environment.
One of the World's Most Beautiful, Lightest and Strongest Leathers
A craftsman in the bush reflects on the natural aesthetic of one of the worlds lightest and strongest leathers, acknowledging that people expect beautiful products, but also want exceptional performance. Kangaroo leather, with its unique ultra-thin fibre structure, provides superior strength and longevity, and as the product is sourced sustainably and responsibly, it’s a natural choice for leading designers.
Catherine Money Commentary on a Sustainable and Humane Kangaroo Industry 

Catherine Money is one of the world’s leading experts in the field of leather production. She has done extensive research and development towards the minimisation of waste and maximisation of efficiency in the tanning industry, much of which has been implemented in production both in Australia and overseas.

In a recent letter to the kangaroo industry, Catherine provides an update to an article originally published in Leather International.

Read the full letter and original article.

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Kangaroo Industry Association of Australia · PO Box 963 · Warwick, Qld 4370 · Australia

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