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Note: For those keeping score at home, this newsletter is one day late 😜

Who’s doing the most effective marketing these days?


Check out this sign I saw in my neighborhood this week:

Let’s break down the greatness:

  • Catchy business name (“Pressure Pals”)
  • Clear statement of purpose (“Teen Powerwashing Services”)
  • Website and contact information 👏
  • An endearing photo showing the founders (with names listed) and their arms around each other
  • Listing of services, including the specific things they can powerwash
  • Samples of past work, including before-and-after photos
  • Clear call-to-action (“Book a consultation today!”) 

These teens are doing a better job than 30+% of the B2B marketing I see these days.

I thought of just two things I’d change or improve:

  • “Consultation” was misspelled (missing the first ‘t’)
  • Proof point: include a quote from a satisfied customer

Bravo, Pressure Pals!

I might be in touch regarding my wood fence and if satisfied with the work, I'm happy to provide a quote!

-Mr. Shiao

Around the Corner
Content Marketing World 2022

I’m off to Cleveland soon for Content Marketing World!

I’m doing a talk with Ashley Guttuso on counterintuitive email strategies that work.

I use Twitter at conferences to see what people are talking about and to meet new people. 

But striking the right balance is important.

If you’re “heads down” staring at your phone too much, the conference might pass you by.

Here are six ways to keep your conference Twitter use in check.

1) For every 10 new people you follow, introduce yourself to 1 person at the conference.

I follow the event’s hashtag on Twitter. I like to read attendees’ observations about a session. I even like to hear what sponsors have to say.

When someone shares an interesting tweet, I follow them.

It’s quite easy to follow 50+ new people in a day. It’s harder to introduce yourself to real people in real life. So make sure you do that.

2) For every 5 tweets, share 1 thought with another attendee.

It’s very easy to quote the keynote speaker.

It’s even easier to retweet someone else (yes, those get counted towards the 5). But how about the old fashioned way of communicating: face to face? 

Sharing your thoughts on Twitter is great. A lot of people can see it. Mix that with the more personal approach of expressing your thoughts to other people.

In person.

3) Find and meet 5 people from the Twitter stream.

Once at a highly-tweeted conference, I got into the elevator during a break. I recognized another attendee from her Twitter profile photo. She and I had been tweeting during the same session. 

I knew her name (from Twitter, of course), so I introduced myself, saying that I recognized her from Twitter. Do this five times.

4) Put the phone down every 5 minutes or every 3 slides.

There are some conference sessions (especially workshop sessions) that are learning-focused. When I’m in such a session, I take a lot of notes. If I’m tweeting every two minutes, I’m not able to take as many notes. 

And, I’m less likely to have heard all the valuable nuggets shared by the presenter. So force yourself to put the phone down. I recommend an interval of 5 minutes or 3 slides.

5) Collected business cards > number of tweets.

Sometimes, I’ll collect a business card from an attendee and the exchange will be superficial. We bumped into each other while waiting for coffee, but didn’t have a meaningful conversation.

That being said, business card collection is a good proxy for the amount of networking and conversations you’ve had. Aim to have your collected business cards exceed the number of your tweets at the conference. 

P.S. Not sure how many people use printed business cards anymore. Will let you know my findings from Cleveland (I still use them!).

6) Include 1 out of every 4 shared photos in a post-conference blog post.

Photos are becoming an increasing percentage of the tweet streams at events. They also work very well in blog posts about the conference. 

Write a blog post to share your takeaways from the conference. For every four photos you share on Twitter, pick one of them to include in your post.
Next Meetup
Using Psychology in Your Content Marketing Strategy

Presenter: Andi Robinson, Marketing Consultant at Hijinx Marketing.

There are many moving pieces that marketers need to think about when creating their content marketing strategies.

From competitor research to audience segmentation and distribution channels, putting it all together can be daunting.

Come learn why marketers should include one more piece - audience psychology - in their puzzle.

Andi Robinson will join us to talk about her new book, "The Content Puzzle...and the Missing Piece."

Note: We'll give out (5) free copies of Andi's book to those who attend the live session.

September 22, 2022, 12 to 1pm PT

RSVP: - join the 30+ marketers who already RSVP'd!

Note: Thanks to our sponsors, Hushly, TalendToTheWeb and Treasure Data.
Twitter Corner
In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Content Marketing Institute (@cmicontent).

Content Marketing Institute (CMI) shares how-to content marketing insights and guidance via its website, social media, online events and in-person conferences.

Content Marketing World 2022 takes place September 13-16, 2022 in Cleveland.

There's still time to buy a ticket:

Let me know if you're going - let's meet up!
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