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Last week, I attended TOPO Summit, a Sales and Marketing conference in San Francisco.

Spencer Stone spoke at the event. Spencer is one of the heroes who stopped a gunman (an ISIS terrorist) aboard a Paris-bound train in 2015.

Twice the gunman fired a weapon directly at Stone. Both times, the weapon misfired. The first shot came from an assault rifle that misfires 1 in 20,000 times. 

The second misfire came from a pistol pointed directly at Stone's temple.

A few months later, Stone returned home and was stabbed by a gang member outside of a bar. Stone survived, but nearly lost his life in the attack.

The story of the Paris-bound train is now the subject of a Clint Eastwood directed movie, "The 15:17 to Paris," in which Stone plays himself.

Stone told the audience how these events make him appreciate each and every day.

While I'll probably never do anything as heroic as Stone, I'll use his amazing story to remind myself of the same thing:

Let's appreciate every day we get.

Around the Corner
Quantifying Content Marketing Impact
Fabulous article by Dean Levitt of Teacup Analytics. Includes step-by-step instructions on how to quantify the impact of your content marketing.

Antidote to Content Shock
I enjoyed these insights from Michelle Linn, formerly of Content Marketing Institute.

GDPR: May Day, May Day!
Interesting commentary on the ramifications of GDPR and how we marketers dug our own hole.

Bracket Busted, Shares Down
Social shares are down. Here's what some experts are doing in response.

Keeping Up with the Social Media Joneses
Filters, lenses, stories, bots and more. Read this article to stay current.

The Storytelling Myth
"We have spent our marketing lives in a culture wanting to 'make the logo bigger' when our customers want the logo to go away." Read the piece.
Next Meetup
Personal Branding for Your Career: Notes from the Field 

Scott Brown shares his learning from transition coaching and current experience, for a relevant discussion of ways to think about your personal brand, its value to your career, and practical tips to more sharply focus your own brand strategy.


4/10/2018, 6:30pm

155 Bovet Road, First Floor, San Mateo, CA
Twitter Corner
In each newsletter, I recommend a Twitter user to follow.

This week, I recommend Rosemary Brisco, @totheweb.

Rosemary is an SEO expert who runs a marketing agency named ToTheWeb.

She shares useful content on SEO, content marketing and more.
Podcast Corner
In each newsletter, I recommend a marketing-related podcast.

This week, I recommend the Content Matters podcast, co-hosted by Andy Crestodina and Barry Feldman. 

Recent episodes cover personal branding, content promotion and LinkedIn.

There's an entertaining and useful segment towards the end called "Mouse Traps and Cheese."
In Your Corner
Congrats to Bay Area high school student Erika Pilpre for winning the Congressional App Challenge for the CA-14 District (where I live).

Erika's story was covered in the student newspaper for Aragon High School - a fantastic publication.
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