|
|
A heartwarming story
A home run ball hits a tray full of beer, spilling the beer onto four hot dogs.
The ball lays nestled in the tray.
It was hit by famous Yankee Aaron Judge.
The backdrop of this story is Major League Baseball, but it transcends baseball.
It transcends sports and reminds us that people can be considerate and kindhearted.
There's also a surprise ending.
I highly recommend this ESPN article by Ryan Hockensmith:
The Aaron Judge home run that changed a kid's life

|
|
Counterintuitive Email Marketing Strategies That Work
You'd never send an email without a call-to-action (CTA), right?
Unless it works.
While such an email might not generate clicks, it could still generate awareness, engagement and brand affinity.
Often in email marketing, going against conventional wisdom gets results. So how do you stand out in a crowded inbox?
Embrace a counterintuitive approach that makes subscribers smile when they see they've got mail—from YOU!
Stop treating email like a chore and start realizing that it can be the most enjoyable part of marketing: an opportunity to experiment, be bold, and measure (i.e., to determine how to be even bolder).
Try a few counterintuitive email strategies that deliver unexpected results: more opens, clicks, and engaged subscribers.
(Presenters: Ashley Guttuso and yours truly 👋👋)
Date:
October 25, 2022, 12 to 1pm PT
RSVP:
https://www.meetup.com/bay-area-content-marketing/events/288761804/
Note: Thanks to our sponsors, Hushly, Talend, ToTheWeb and Treasure Data.
|
|
|
|
In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Andrew Davis (@DrewDavisHere).

Based in Boca Raton, Florida, Andrew is a bestselling author and keynote speaker.
At Content Marketing World in September, he gave a fantastic keynote presentation.
Andrew urged marketers not to answer the frequently asked questions, but rather to focus on the rarely asked questions.
Andrew produces an excellent video series called The Loyalty Loop.
|
|
The introduction of this newsletter was written by an AI content generator called Frase AI.

Image: the Frase logo.
You enter a prompt and the tool generates content in response.
My prompt was "3 marketing insights for 2023," which shows that AI hasn't fully grasped math.
Whether or not tools like this will put writers out of work, it's important that we try them and understand their capabilities and flaws.
Thanks for reading to the bottom. See you in two weeks!
|
|
|
|
|
|
|
|
|