We corner the market on finding good content 😎  

View this email in your browser

Recent subscriber? Here's some background about this newsletter. Was this email forwarded to you? Then you need your own subscription. Please tell the person who forwarded it that I said thank you! 

If you missed the last issue, I wrote about creating convenience.

"The Greatest Showman" (2017) has a cast that features Hugh Jackman, Zac Efron, Keala Settle, Zendaya and Michelle Williams.

The movie, based on the life of P.T. Barnum was decent. My favorite part of the movie were the songs.

I recently listened to "A Million Dreams," which features the singing of Hugh Jackman, Michelle Williams and Ziv Zaifman.

Pictured: Hugh Jackman (photo via Hugh's Twitter profile).

I love the line "We can live in a world that we design."

The lyrics also remind of marketing and creating content. Like these lyrics, in which I substituted a few words:

'Cause every night I lie in bed
The brightest colours fill my head
A million dreams are keeping me awake
I think of what content could be
A vision of the one I see
A million dreams is all it's gonna take
Oh a million dreams for content we're gonna make

What experiences do you dream about creating?


Around the Corner
Thoughts on thought leadership

I was chatting with a client recently and a common question arose:

Can you become a thought leader by curating other people’s content?

My answer:

Why yes you can.

Share content (i.e., that’s not your own) that your target audience finds useful and you gain their attention and gratitude.

Photo via Pexels.

You become a sought-after tastemaker, a sommelier of vintage content.

But curation is only 50% of the mission.

The other 50% is providing original and useful commentary to go along with the shared content.

The arrangement with this client is that once third-party content is curated, freelance writers are used to write the social sharing copy.

For high-level content, this can work just great.

For specialized content, however, this can be tricky.

While a freelance writer can read the article and pick out sentence fragments to include in the social copy, that’s not so captivating.

What would be captivating is sharing a unique perspective about the article, which shows a deep understanding of what it’s about.

So we came to a solution:

For articles on specialized topics, ask internal subject matter experts (SME) to read them, then provide original commentary (i.e., a few sentences).

The advantage?

These SMEs are peers with the target audience of the specialized content.

So their commentary is more likely to connect.
Next Meetup
Brand Messaging Basics For A Beyond Basic Brand

Presenter: Ashlee Sang, Brand Messaging Strategist & Consultant.

Brand messaging establishes the recognizable way your brand shows up in the world. Think: mission statement, voice, values, audience, and core messages.

In this Meetup talk, we’ll explore:
  • Why establishing your brand values is so important
  • How your messaging can be more consistent
  • How to keep your audience at the center of every decision
It’s all about aligned visibility—standing up for your values in order to stand out.

August 11, 2022, 12 to 1pm PT


Note: Thanks to our sponsors, Hushly, TalendToTheWeb and Treasure Data.
Twitter Corner
In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Rochi Zalani (@rochi_zalani).

Rochi is a freelance writer for SaaS companies in e-commerce, productivity, HR and marketing.

She's written for Shopify, Zapier, Hypercontext, VEED, Business Insider, and more.

Read Rochi's post "How to Build a Content Marketing Program in a Global Company" and visit her website.
Zoom Fatigue Corner
A single (long) Zoom meeting can wear me out.

A series of consecutive Zoom meetings and I'm ready to call it a day 😜

Arthur C. Brooks wrote an interesting piece for The Atlantic titled "The Trouble With Zooming Forever."

An excerpt:

"For happiness and productivity, virtual interactions are better than nothing. But in-person interactions are better than virtual ones for life satisfaction, work engagement, and creativity."

I share a Zoom alternative in this tweet.
An excellent TEDx talk:

Politico and Axios co-founder Jim VandeHei on "how to radically rethink the way you write to keep people's attention in a distracted digital world."

Watch the video.

See you in two weeks!
Copyright © 2022 Bay Area Content Marketing Meetup, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp