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Social media marketing
A friend of mine works for a B2B company and is hiring a social media marketing manager.
Writing copy for social media posts is a “nice to have” for the position, since my friend knows people in social media marketing who don’t like to write.
I took the other side, saying that copywriting for social media is inherent to the job and should be a requirement.
My friend currently outsources copywriting for social posts to freelancers.
I think it’s best to find a social media marketer who does copywriting.
What’s your take?
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Using Psychology in Your Content Marketing Strategy
Presenter: Andi Robinson, Marketing Consultant at Hijinx Marketing.
There are many moving pieces that marketers need to think about when creating their content marketing strategies.
From competitor research to audience segmentation and distribution channels, putting it all together can be daunting.
Come learn why marketers should include one more piece - audience psychology - in their puzzle.
Andi Robinson will join us to talk about her new book, "The Content Puzzle...and the Missing Piece."
Note: We'll give out (5) free copies of Andi's book to those who attend the live session.
Date:
September 22, 2022, 12 to 1pm PT
RSVP:
https://www.meetup.com/bay-area-content-marketing/events/287902025/
Note: Thanks to our sponsors, Hushly, Talend, ToTheWeb and Treasure Data.
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In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Amy Higgins (@amywhiggins).

Amy lives in San Francisco and is Director of Content Strategy at Twilio.
Years ago, I connected with Amy online, but it wasn't until a conference in Cleveland (Content Marketing World) that I met her in person.
Last year flying to that conference, Amy was in the row in front of me:
See photo on Twitter.
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Content Marketing World takes place September 13-16, 2022 in Cleveland.
I'll be there!
I'm doing a talk with Ashley Guttuso on counterintuitive email marketing tactics that work.

I'd love to see you there!
Use code SHIAO100 to save $100 on your ticket. Register here:
https://www.contentmarketingworld.com/
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