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Half-baked ideas and thoughts from the world of marketing and beyond:

  • On Zoom, Teams and Google Meet, you can hide the view of your own webcam so you can stop monitoring how you appear. I highly recommend it.
  • I publish this newsletter every other week. When I start earlier (i.e., week before rather than week-of), the depth and quality is better.
  • Could there be a corporate workplace play for Peloton? Companies buy bikes and treadmills (i.e., for those companies who have the office space to spare), then provide subscriptions to employees who want them.
  • Where AI might take over for human marketers: writing an email invitation to an upcoming webinar 🤖
  • Bitcoin mining consumes a lot of energy. How about we just present CAPTCHA challenges to the mining computers?
  • A comment about work. When in a state of flow, do everything you can to remain in that state.
  • I recently worked a few days from a WeWork. In my home office, the days drag on. At the WeWork, the days flew by. I want to do this more often.
  • Attending online meetings from home office vs. coworking space: the former can be energy-draining, while the latter is energy-boosting.
  • A client of mine had an idea: they’d shoot some Instagram Reels featuring a sales leader. He’d tell dad jokes connected to their industry. Me: “You had me at dad jokes.”

I wrote a poem. It’s based on a recent flight I took.

The plane tilted upward ✈️
Cruising altitude reached
Pilot chimes in
"Alcoholic beverages available for purchase" 🍸
It’s seven thirty in the morning


Around the Corner
Social media marketing 

A friend of mine works for a B2B company and is hiring a social media marketing manager.

Writing copy for social media posts is a “nice to have” for the position, since my friend knows people in social media marketing who don’t like to write.

I took the other side, saying that copywriting for social media is inherent to the job and should be a requirement.

My friend currently outsources copywriting for social posts to freelancers.

I think it’s best to find a social media marketer who does copywriting.

What’s your take?
Next Meetup
Using Psychology in Your Content Marketing Strategy

Presenter: Andi Robinson, Marketing Consultant at Hijinx Marketing.

There are many moving pieces that marketers need to think about when creating their content marketing strategies.

From competitor research to audience segmentation and distribution channels, putting it all together can be daunting.

Come learn why marketers should include one more piece - audience psychology - in their puzzle.

Andi Robinson will join us to talk about her new book, "The Content Puzzle...and the Missing Piece."

Note: We'll give out (5) free copies of Andi's book to those who attend the live session.

September 22, 2022, 12 to 1pm PT


Note: Thanks to our sponsors, Hushly, TalendToTheWeb and Treasure Data.
Twitter Corner
In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Amy Higgins (@amywhiggins).

Amy lives in San Francisco and is Director of Content Strategy at Twilio.

Years ago, I connected with Amy online, but it wasn't until a conference in Cleveland (Content Marketing World) that I met her in person.

Last year flying to that conference, Amy was in the row in front of me:

See photo on Twitter.
Cleveland Corner
Content Marketing World takes place September 13-16, 2022 in Cleveland.

I'll be there!

I'm doing a talk with Ashley Guttuso on counterintuitive email marketing tactics that work.

I'd love to see you there!

Use code SHIAO100 to save $100 on your ticket. Register here:
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