Are you on the right side of privacy?
Some consider GDPR and CCPA to be four-letter words 😀
As marketers, we run programs and campaigns to reach potential customers. GDPR and CCPA are regulations we need to comply with.
Marketers are consumers, too. On that front, GDPR, CCPA and related regulations serve our interests.
Kristen Hicks wrote a fabulous post on this topic. It includes a list of 10 steps to be on the right side of privacy.
Read it on the Velocitize blog.
SEO myths are the original fake news.
I think that half of what’s said about SEO is a myth. I’ve been guilty of spreading myths myself.
This article references the Google Honeymoon Period, something new that I learned.
Read it at Search Engine Land.
HOLD ON! ✋🛑✋
Last week, I shared this article on Twitter. Rosemary Brisco contacted me privately to share her thoughts.
Under "Myth #7: Keywords are key," the Search Engine Land author writes, "Keywords are unlikely to have any desirable impact on CTR..."
With her permission, I'm including her response:
Google is getting very good about understanding what a page is about and it does that by understanding the topic and subtopics the page is talking about but also looks at other signals such as inbound links.
To say Keywords are not relevant is a mistake.
Certainly the days of using stuffing keyword meta tags and using the same words a hundred times on the page are gone, but content creators still need to understand what the users will be searching for so they can address and answer those questions.
Then they need to talk about the topics people are searching for.
Google still bolds the search queries in SERPs. Below is a screenshot of the top organic listings for the search query: ecommerce fraud detection machine learning
Content creators who use the same words people are searching for in their content also improve their change for higher click throughs from SERPs because Google calls them out by bolding them.
Thank you, Rosemary!