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It's Veterans Day in the U.S. Thanks to all who served 🙏

When we turned the clocks back last weekend, I saw social media posts calling for the end of daylight savings.

“It’s a relic of the past,” they’d write.

Or “let’s keep the clocks unchanged,” they’d tweet.

As it stands, we need to make adjustments twice a year:

  • Analog 🕰️ and non-connected clocks need to be changed
  • [In the fall] Dusk comes sooner, so take that afternoon walk earlier
  • [In the fall, day-of] The dog expects to be fed one hour earlier – body clocks over made-up clocks!

Sleep-wise, we get one less hour in the spring and one more hour in the fall.

I enjoy the extra sunlight in the spring and dislike the shorter days in the fall.

But overall, I don’t mind daylight savings. It’s a mini-chore that’s done twice a year.

How about a daylight savings for marketing.

What if, twice a year, we were forced to make slight adjustments?

Examples might be:

  • Send one less email
  • Attend two webinars for every one that you produce
  • Talk to a customer each day for one month
  • Donate 5% of the month’s marketing budget to charity
  • Give your team one hour of free time per day

Maybe come 2023, the team will be ready to spring forward.

Clocking out,

Around the Corner
The new currency of email: replies

Ann Handley loves to receive replies to her "Total Annarchy" email newsletter.

In fact, she optimizes for it.

Ann writes:

"The more people reply to your email, the more your sender reputation improves.

A strong email reputation means your email actually gets into the inbox. It does not get the shaft. It's less likely to be sent to Spam or Promotions or kicked to the curb."

Read more about it in Issue #124 of Ann's newsletter.
Next Meetup
Deep Dive Into Google Analytics 4 (GA4)

There is no escaping Google Analytics 4 (GA4).

On July 1, 2023, Google Universal Analytics will stop collecting new data. Maybe you have installed GA4 but nothing looks familiar, or you’re looking for a good reason to update now.

  • Rosemary Brisco, President of ToTheWeb
  • Kyle Akerman, Digital Analytics Consultant, Akerman Analytics
(Presented yesterday, November 10, 2022.)

Watch the recording:

Note: Thanks to our sponsors, HushlyToTheWeb and Treasure Data.
Twitter Corner
In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Barb Mosher Zinck (@bmosherzinck).

Barb is a content marketing strategist and martech analyst who lives in Nova Scotia, Canada.

I enjoy the articles that Barb writes for Diginomica.

Looking for a marketing strategist? Check out Barb's website.
Corner Case
It’s interesting how boundary cases can throw off a system that works 98% of the time.

With one of my clients, I’m a contractor in their system and couldn’t get into my corporate email.

I opened a trouble ticket with the help desk and they said they’d get back to me.

The trouble ticket was associated with my corporate ID, with notifications sent to my email address.

When the help desk was ready to take the next step, the system kept sending me prompts to call back.

The prompts were sent by email, so you see the problem?

A tree fell in the forest 🌳 and I didn’t hear it.
Meetup Corner
The Content Wrangler and Ingeniux invited me to present a webinar recently.

I spoke about the magic of meetups and in particular, what we've been doing with the Bay Area Content Marketing Meetup.

Image: the Ingeniux logo (via Twitter).

Barb Mosher Zinck (see "Twitter Corner") wrote a summary of the webinar. Thanks, Barb!

The holidays are right around the corner. See you in two weeks.
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