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It's Veterans Day in the U.S. Thanks to all who served 🙏

When we turned the clocks back last weekend, I saw social media posts calling for the end of daylight savings.

“It’s a relic of the past,” they’d write.

Or “let’s keep the clocks unchanged,” they’d tweet.

As it stands, we need to make adjustments twice a year:

• Analog 🕰️ and non-connected clocks need to be changed
• [In the fall] Dusk comes sooner, so take that afternoon walk earlier
• [In the fall, day-of] The dog expects to be fed one hour earlier – body clocks over made-up clocks!

Sleep-wise, we get one less hour in the spring and one more hour in the fall.

I enjoy the extra sunlight in the spring and dislike the shorter days in the fall.

But overall, I don’t mind daylight savings. It’s a mini-chore that’s done twice a year.

How about a daylight savings for marketing.

What if, twice a year, we were forced to make slight adjustments?

Examples might be:

• Send one less email
• Attend two webinars for every one that you produce
• Talk to a customer each day for one month
• Donate 5% of the month’s marketing budget to charity
• Give your team one hour of free time per day

Maybe come 2023, the team will be ready to spring forward.

Clocking out,
-Dennis.