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Therme Group™ Announces Acquisition of Serpentine Pavilion 2018 Designed by Frida Escobedo  

Therme Group™ kicks off London Frieze Week with the announcement of the acquisition of Frida Escobedo’s Pavilion as part of their Therme Art Program initiative  


 
FOR IMMEDIATE RELEASE

London, October 3, 2018 – Therme Group™, the technology-driven health and wellness company, is pleased to announce their acquisition of the 2018 Serpentine Pavilion designed by Frida Escobedo, as part of their Therme Art Program initiative. The announcement was made this morning at the Serpentine Galleries Frieze VIP breakfast, on the occasion of the opening of Frieze Art Fair, featuring remarks by Yana Peel, CEO of Serpentine Galleries; Hans Ulrich Obrist, Serpentine Galleries Artistic Director; Frida Escobedo, Serpentine Pavilion architect; and Mikolaj Sekutowicz, Curator of Therme Art Program and Partner & Vice President of Therme Group™.

“The Therme Art Program was launched one year ago in October 2017 at the Frieze Art & Architecture conference to support exactly these kinds of initiatives that are crossing the usual boundaries between art, design, architecture and city planning, and will lead us to new solutions for public space design and development, which is so urgently needed.” – Mikolaj Sekutowicz, Curator of Therme Art Program and Partner & Vice President of Therme Group™

"Frida Escobedo’s design for the Serpentine Pavilion is a subtle interplay of light, water and geometry, her atmospheric courtyard-based structure draws on both the domestic architecture of Mexico and British materials and history. We are delighted that this partnership with Therme group will enable a future life for the Pavilion.” — Yana Peel, CEO and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries

“The Therme Group is proud to become one of the key supporters of the Serpentine Pavilion program through the purchase of Frida Escobedo’s pavilion. We look forward to continuing the exhibition of this structure in other selected locations as part of our international development strategy, enriching the experience of our guests and making the work accessible to a wide public audience.” – Robert C. Hanea, Founder, President and Chairman of the Board, Therme Group™

The partnership with Serpentine Galleries is part of Therme Art Program’s efforts to expand its network of leading organizations that extend Therme Group™’s mission of supporting the art community, and enabling the creation of a significant and long-lasting cultural heritage. Furthermore, Therme Art Program supports the art community with its own program dedicated to the realization of large-scale, complex and long-term art projects within the Therme Group™’s esteemed thermal baths and beyond.

Therme Art Program’s mission aims to challenge the limitations of conventional art space and to bring art into dialogue with architectural design—the annual Serpentine Pavilion commission produces landmark temporary buildings that push the boundaries of contemporary architectural practice by internationally acclaimed architects, connecting directly with the core values of the Therme Group™.  

The partnership with Serpentine Galleries is part of Therme Art Program’s efforts to expand its network of leading organizations that extend Therme Group™’s mission of supporting the art community, and enabling the creation of a significant and long-lasting cultural heritage. Furthermore, Therme Art Program supports the art community with its own program dedicated to the realization of large-scale, complex and long-term art projects within the Therme Group™’s esteemed thermal baths and beyond. 

Therme Art Program’s mission aims to challenge the limitations of conventional art space and to bring art into dialogue with architectural design—the annual Serpentine Pavilion commission produces landmark temporary buildings that push the boundaries of contemporary architectural practice by internationally acclaimed architects, connecting directly with the core values of the Therme Group™.  

Conceived in 2000, the annual Serpentine Pavilion commission presents the work of an international architect (or design team) who has consistently extended the boundaries of architectural practice but is yet to build in England at the time of invitation. It has made the Serpentine Galleries an international site for architectural experimentation, growing into a showcase for emerging talent. Each Pavilion is sited on the Serpentine Galleries lawn in Kensington Gardens where it is free and open to the widest public for the summer months. The immediacy of the commission has made it a pioneering model world-wide.

This year’s Pavilion by Mexican architect Frida Escobedo is designed to enhance the viewer's experience by emphasizing the movement of natural sunlight and shadows within the Pavilion, turning the building into a timepiece that charts the passage of the day. Escobedo is the youngest architect to ever receive the commission of the Serpentine Pavilion, following in the footsteps of recent architects, including Francis Kéré, Bjarke Ingels Group, Herzog & de Meuron, Ai Weiwei, Oscar Niemeyer, Zaha Hadid, and Smiljan Radic. 

Press Contact
Monica Salazar
Tel. +49 (0) 177 3329374
monica.salazar@therme.one
thermegroup.com


ADDITIONAL INFORMATION

About Therme Group™
Therme Group™ is a leading global technology company and integrator of wellness and entertainment concepts focused on revolutionizing the wellbeing industry. The Therme Group™ is an internationally active trademark dedicated to planning, building, and operating the most technologically advanced wellness and relaxation facilities in the world. Therme Group TM aims to support the international art community through various aspects of their new art initiative, the Therme Art Program.

About Therme Art Program
Launched at the Royal Institution in London during the Frieze Academy Art & Architecture Conference in October 2017, the Therme Art Program is an innovative art initiative dedicated to supporting large-scale, complex artworks. Its mission is to fulfill artists’ visions that cannot be realized in galleries or museum spaces—no matter how complex their production, installation, and long-term maintenance may be. The program wishes to grant artists full access to the Therme Group™’s facilities and thus enable the creation of a significant and long-lasting cultural legacy, as thermal baths have been doing since Roman times. Historically, Roman baths were accessible, social and egalitarian settings. Drawing on this tradition, the Therme Group™’s new projects will allow artworks to reach a diverse public outside the familiar white walls of the museum or gallery.

About Serpentine Galleries
The Serpentine Galleries is a non-profit art institution that enables the widest audiences to experience free art, architecture, and ideas all year round. Its exhibition, education and live programmes bring over
200 emerging and celebrated artists into collaboration each year, on projects that bridge the international worlds of art, science and technology and address some of the most urgent questions today.

About Frida Escobedo
Frida Escobedo (b.1979, Mexico City) is principal and founder of an architecture and design studio based in Mexico City. Escobedo's award-winning work has focused mainly on reactivating urban spaces that are considered to be residual or forgotten. She was co-director of the architectural firm Perro Rojo for four years. In 2004 she was awarded the Scholarship for Young Creators by the National Fund for Arts and Culture (FONCA) and in 2008 she was selected by Herzog & de Meuron as one of the architectural studios to participate in the Ordos 100 Project in Inner Mongolia, China. In 2009, she was a winner of the Young Architects Forum, organised by the Architectural League of New York. In 2013, she was selected as one of the three finalists for the Architecture programme at the Rolex Mentor and Protégé Arts Initiative and was nominated for the Arc Vision Prize for Women and the Iakov Chernikhov Prize. In 2014, she was selected as a finalist for the Designs of the Year at the Design Museum in London and was nominated for the Mies Crown Hall Americas Prize of the Illinois Institute of Technology. In 2014, she won the Ibero-American Biennale of Architecture and Urbanism Prize (IX BIAU) in Rosario, Argentina. In 2017, she received the Emerging Voices Award by the Architectural League of New York.
Therme Art Program and Therme Forum are an initiative of the Therme Group.
 
 
Image: Serpentine Pavilion 2018, designed by Frida Escobedo, Serpentine Gallery, London (15 June – 7 October 2018) © Frida Escobedo, Taller de Arquitectura, Photography © 2018 Iwan Baan

Copyright © 2018 Therme.one, All rights reserved.


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